Febusave – Encourage Women to save
Following a recent survey that revealed some scary statics in regards to women and their saving habits, ANZ has launched a national campaign – FebuSave – to encourage women to develop regular saving habits.
The research showed 56 per cent of women do not save money on a regular basis, while more than half said they would last less than three months on their current savings if they lost their job.
The Women and Money Confidence research, commissioned by ANZ, also found:
- 58 per cent of women have less than $5,000 in savings and 33 per cent have lessthan $1,000;
- 56 per cent of Australian women do not save money on a regular basis, with one in five surveyed admitting they typically spend all their monthly pay packet or regularly dip into savings for living expenses;
- 29 per cent of women are discussing financial matters with friends and family more often than they did 12 months ago.
ANZ Head of Customer Marketing, Carolyn Bendall said ‘FebuSave’ is aimed at raising awareness of these issues in the community by encouraging Australian women to set financial goals and take action towards achieving them.”
Everyone is welcome to participate, including non-ANZ customers.
To join in FebuSave , sign up at the febusave site (http://www.bemoneyconfident.com/febusave) set a savings goal for February and commit to cutting back on ‘unnecessary’ spending for the month by only spending money on essential items such as general household bills, rent and mortgage repayments.
Whether your goal is a family holiday, moving out of home, starting your own business, planning for a family or a deposit for your first home, FebuSave aims to give you the tools and support to develop regular savings habits so you can achieve these goals.
Skipping your morning latte can save you around $70 per month or bringing your lunch from home just 3 days a week can add up to $1,560 in your pocket. It only takes a little change to get started towards your goals!
Women can visit the FebuSave website for savings tips from financial experts and track the progress of celebrity ‘FebuSavers’.
If you are a blogger, consider joining the Blogger ambassdor program and share your saving journey with your readers.
FebuSave will run for the month of February, from Monday 1 February to Sunday 28 February 2010. Participants can also become a fan of FebuSave on Facebook and receive regular savings tips and advice from a range of personal finance experts.
“At the end of the month FebuSave participants will report back online on whether they achieved their savings goal and as an added incentive three ‘FebuSavers’ will receive a $5,000 ANZ savings account of their choice,” Ms Bendall said.
Hands up if you one of those 56% of Australian women that don’t save? *me* Yup, I am one. I am looking forward to taking part in FebuSave in the hopes of devolping some savings habits for myself as well as helping other Women reach their goals.
So, what are you waiting for, jump on over to the FebuSave site and sign up.
And stay tuned, we have some great prizes to help you on your saving journey!
