Megan
17-12-2007, 11:42 AM
Leigh decided to help me with an idea that has been running around my head for ages (thank you my darling Leigh): A blog for the stories of people who have been sexually assaulted. Similar in concept to, "The Secret", Teddy Tour will ask survivors to mail me a little tag containing anonymous information about their sexual assault. I upload the info for the world to see what is really happening to our children, our women, our men. There are no names on the tags - just some stories about what happened. NO IDENTIFYING information will be published.
I have been involved in the physical Teddy Tour for a number of years. Teddies wore little tags filled in by real survivors - rather than identify the survivor, the teddy represented them. While it has worked wonderfully at a local level, I wanted to give everyone the chance to participate in a blogosphere Teddy Tour. Because I am just so NOT tech minded, I needed the encouragement and kick that Leigh afforded me.
This case study will not only share the process of developing and marketing a new blog but will give you all the practical steps to replicate to get your own new blogs happening.
Step 1: Share my idea with Leigh.
Step 2: Leigh kicks me into action by offering to register the domain name and to host on her server for 12 months (what could I say? There's no getting out of it now!). WE agree to form a sistership (shh, I'll be announcing that soon enough) and to make the teddytour.com.au a shared initiative between All for Women and Imaginif.
Step 3: Thinking, thinking about domain names. I wanted something that still captured the essence of what the new blog is about but also a term that is highly searchable so that I could capatalise on some accidental hits - teddytour.com.au. Leigh registered it as her contribution to getting this happening for women.
Step 4: I am now familiar with wordpress so I have opted to have a wordpress free theme. I searched the free themes available, knowing that I wanted a 3 column blog (one column for Imaginif, 1 column for All for Women and middle column for the important story tags that survivors will send in.
Step 5: THE SCARY BIT FOR ME - Leigh this is where you take over now. I am going to use the Stitched - 10 theme but I have no idea how to ftp it from my unzipped and saved folder on my PC to wp upload file. Talk me through the process please. Use simple language and remember that I was only 2 years younger than you are now when I even turned a computer on.
I have been involved in the physical Teddy Tour for a number of years. Teddies wore little tags filled in by real survivors - rather than identify the survivor, the teddy represented them. While it has worked wonderfully at a local level, I wanted to give everyone the chance to participate in a blogosphere Teddy Tour. Because I am just so NOT tech minded, I needed the encouragement and kick that Leigh afforded me.
This case study will not only share the process of developing and marketing a new blog but will give you all the practical steps to replicate to get your own new blogs happening.
Step 1: Share my idea with Leigh.
Step 2: Leigh kicks me into action by offering to register the domain name and to host on her server for 12 months (what could I say? There's no getting out of it now!). WE agree to form a sistership (shh, I'll be announcing that soon enough) and to make the teddytour.com.au a shared initiative between All for Women and Imaginif.
Step 3: Thinking, thinking about domain names. I wanted something that still captured the essence of what the new blog is about but also a term that is highly searchable so that I could capatalise on some accidental hits - teddytour.com.au. Leigh registered it as her contribution to getting this happening for women.
Step 4: I am now familiar with wordpress so I have opted to have a wordpress free theme. I searched the free themes available, knowing that I wanted a 3 column blog (one column for Imaginif, 1 column for All for Women and middle column for the important story tags that survivors will send in.
Step 5: THE SCARY BIT FOR ME - Leigh this is where you take over now. I am going to use the Stitched - 10 theme but I have no idea how to ftp it from my unzipped and saved folder on my PC to wp upload file. Talk me through the process please. Use simple language and remember that I was only 2 years younger than you are now when I even turned a computer on.